Google Pixel wanted to create a space for people to learn about all the pixel products coming to the fore front. They wanted to showcase how these products could be used in everyday life, whether it was in your home, the studio, a dressing room, or just on your desk all in one pop-up experience. 

To accomplish this, Pink Sparrow worked to create a designer’s loft, inspired by Google’s own vice president of hardware design, Ivy Ross’ studio. The loft allowed for the Google products to be showcased in a genuine way, rather than just in an infomercial. While the project was unrealized, it continues to inspire Pixel’s current activations and showcasing methods.